Blog Writing 101: What Is A Blog? And Why It Is Not What You Think?

Blog Writing 101 Featured Image which shows team members sitting together brainstorming

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The world lives on the internet, and consumers discover the services they need through surfing the web. Therefore, a strong online presence is important for growing any business. Blog writing is a marketing strategy that captures the attention of consumers.

An average internet user spends 3X more time on blogs than emails. SEO optimized blogs give a way to increase that time. Blogs are used to deliver information increasing the web traffic and ROI. They also provide an edge to your brand.

Veterans recognize the benefits of blogging for businesses. And they use them to expand their customer base across the world.

Here’s an introduction to blogging to develop your website traffic.

What Is A Blog?

A blog was initially a term for a personal online journal which later became a convenient way to share information. Thus, began the marketing strategy of blog writing.

A blog, short for ‘weblog’, is a part of website content. It is written as an information provider or platform for opinions. It displays the regularly-updated information in a reverse chronology. 

What Does A Blog Structure Look Like?

Blog writing is an effective market strategy that needs to be executed properly. Therefore, proper structure is just as important as quality content. The overall appearance of blogs varies with time, as bloggers add different items and widgets. However, the basic structure of blogs remains intact.

A typical blog would include the following sections:

Blog Structure > An image which shows the flow of blog writing which is title, introduction, main body and then conclusion.

1. The Title

Catchy, attention-grabbing, and to-the-point make the reader click to read the blog.

2. The Introduction

This is the beginning of your blog; hence, it should be very engaging and well-crafted. A good introduction makes sure that the reader stays and keeps on reading. 

3. The Main Body

The actual content of the blog that holds all the information. It should have crisp, problem-solving content and follow a logical points sequence. Here, the presentation of information is key.  

4. Conclusion

The ending of a blog should leave the reader with all the answers or it should be thought-provoking. Regardless, it should be decisive and fulfill the purpose of the reader.

CTAs are a must for this section as they can be used organically here. 

The structure helps in the flow of blog writing. It organizes the information into an easy layout. This allows customers to navigate the subtopics conveniently. This increases the probability of them buying the item. Credible information and products increase regular traffic on the website.

Blogging And Bloggers

Blogging is one of the most popular ways to connect with the audience. Blog writing adds value and flair to the brand voice of famous authors to leading marketers. This leads to many people taking up blogging as an alternate career. 

But who do we call bloggers?

Bloggers are just individuals who love to share their personal opinions and thoughts. They write about daily life information, current scenarios and give personal advice. They engage in content creation in their own desired areas, and their only intent behind it is the desire to share.

Unlike individual bloggers, blog writing is the medium companies implement on their websites. Well researched blogs on goods and services increase website traffic. Quality content and regular posting bring customer loyalty. This increases sales and ROI on the website. 

Content writers provide blog writing services to companies or public relations. These well written and SE optimized blogs help build and manage brand voice and identity. Blogs also possess an inclusive writing format for multiple uses. Hence, you never run out of topics to write upon regardless of the industry. 

Let’s understand how a blog is a social journal and a powerful marketing resource.

Why Is Blogging So Much More Than Social Journaling?

Blog writing is a form of reaching out to the audience beyond an individual’s audience. Blog postings on websites consist of relevant and regularly-updated information. 

The content must be fresh and regularly updated to rank higher on search engine ranking. 

Social journaling is a way for personally connecting with the viewers. But blogging requires consistent updates with keywords to ease navigation. Blogs are a long term investment that holds the potential to generate constant revenue.

So, what are some of the major pointers that make blogging more than just a personal medium for outlet? Let’s find out. 

Reader Engagement

A well crafted blog rich in information is a definitive way to engage the readers. Regular blog postings on your website can ensure that your readers are engaged. 

Engaged readers easily become active participants on the website. This means that they respond to posts, read newsletters, and ultimately buy products. This can only be achieved through strategic content. 

The content in your blogs should convey your brand’s voice, product and services very efficiently to the customers. 

Consistency is the key. It develops in your readers a habit to check in. Engagement is a two way street. It is important to respond to the readers through comments or requested content. This ensures consumer loyalty. Thus, paving the path to high ROI and reader engagement. 

Industry Thought Leadership

Blogs are a great way to advance authority in your given industry. Blogs can transform unique perspectives into engaging content. Thought leadership is a hybrid of content creation and marketing with public relations. Expertise across domains is shared through the ideas of business veterans and leaders.

The world marketplace is advancing which means more competition. That’s why establishing a dynamic digital presence becomes a must. Thought leadership helps you pave your path in the market effectively. And blogs are the most efficient way to achieve a digital company by sharing your views coherently and easily. 

Blogs facilitate forward-thinking through innovative mindsets. This allows better prediction of future trends. Thought leadership helps forge better customer relationships. It promotes loyalty while also attracting potential customers. 

Thought leadership through blogs builds brand credibility. Your website should be deemed a reliable source of information. Sales and promotion isn’t the primary aim of thought leadership blogging. However, they are the added benefits of establishing yourself as an expert in your field. More useful information means better credibility to your business!

SEO Point Of View

Blogging boosts the SEO quality of your website. This works by positioning your site as relevant answers to the consumers’ questions. Blog posts use SEO tactics such as keywords, readability and tonality to enhance the content. This allows for higher search engine ranking, leading to a higher appeal amongst visitors.

SE optimized blogs contribute to the factors like latest information, backlinks and page speed. You can better manage the content by recognizing your target audience. Blogs relevant to that would boost your business venture.

Blogs focus on reader experience through clear formatting and readability. Organized subheadings and comprehensive data help as well. Other factors such as creative titles or enticing CTAs further improve the SEO point of view.

Professional blog writing service helps tap into the benefits of blogging, thereby giving an edge over the competition.

Monetization Opportunity

Blogging is a long term investment that generates revenue for your company. It increases website traffic along with email lists. This forms the base for monetizing strategies. They align with the current website and future vision. 

Through ebooks and online courses, you can easily monetize your blogs. This also helps to draw your customers towards other services you offer. Leading to a further increase in sales. 

Blogs present and act as a preview to paid content. A compelling preview blog helps to garner potential paid clients. Consistent blogging with top-notch content paves the way for enhanced ROI.

A higher number of paid clients also increases your credibility in the industry. You can also monetize the blog using advertisements or third-party backlinks that align with your brand vision.


More than 77% of the internet reads blogs. Everyone seeks solutions online, whether finance and technology or relations and philosophy. Blogs are tools to build your brand’s digital presence. It is the most effective consumer magnet. Blog writing is a combination of smart strategies and quality content. They are focused on relevancy and reader-friendly.

Blogs have several benefits, and milking those requires expertise. If blogging is done right, it can take your digital presence to the next level. Blogging and website content are those blocks of effort to succeed in this world driven by the Internet.