As of June 2021, there are about 1.86 billion websites up and running on the web. So, how do you think your customers will find out about your business out of all the options?
With all the other marketing strategies in place, blogging might sound a bit old fashioned. But this is not the case, unlike what many people perceive. According to a recent survey, about 60% of internet users are reading online articles regularly. Hence, it’s safe to say your blog is like your goldmine in terms of inbound marketing.
The industry leaders have recognized the importance of well-maintained and consistent content and are maximizing its benefits. Hence, here are the top 5 benefits of blogging for businesses and startups.
1. Become An Industry Leader
Creating valuable content should be the primary objective of your content. You can do this easily with content that answers common questions that your readers and customers may have. It is how you can create an impression of being an industry leader in your readers’ eyes. This is termed establishing authority.
You can hire a freelance content writer specializing in blog ghostwriting. With their expertise and thorough research, your content will be able to convey your brand voice to the masses.
2. More Website Visitors
Blogging is one of the most reliable ways to promote SEO and drive traffic to your website. With the help of carefully chosen keywords, the search engine displays your website as an answer to a relevant question. As a result, it directs more people to your website, which equals more customers!
You can look for blog writing services with relevant experience. With the help of these services, your blog can be among the top search results. Nothing can be better for your business than being on the top ranking websites on Google!
3. Potentially Better Revenue
Being consistent with content is one of the best ways to increase the brand awareness of your business. In addition, content packed with knowledge and well-researched keywords can help improve the ranking of your landing pages.
Guess what more traffic on a landing page means? More customers and more conversion rate! This is the reason content helps in generating revenue, as they are a means to increase sales. Apart from this, the ad revenue from the blog is also a source of income for you.
4. Provides Long-Term Return-On-Investment (ROI)
Some businesses are of the opinion that content writing services are an added expense. But investing in one can be one of the smartest marketing moves. For small businesses and startups, the prices may seem high at first.
But the amount spent on your blog section is worth every penny in the long run. It gives you a long-term return on investment (ROI) in terms of brand awareness, rankings, website traffic, and much more. There are a number of ghostwriting services in India to seek help with all of it.
5. Allows To Connect With Customers
There is always a community of people who are passionate about the industry. Whatever industry you may be working in, establishing connections is a must. Having a network helps to strengthen the business and cope with changes. After all, humans thrive on social relationships.
Blog posts written in an easy to understand language and friendly tone is the key to do it. You can look for ghostwriters for blogs to make your articles the melting pot of knowledge and passion for what you do.
Conclusion
Blogging isn’t just a way for writers to showcase their talent anymore. It is a powerful marketing tool for businesses and startups. Further, with more and more people using the internet, value-added blog posts are the best way to influence potential customers.
If you have a blog with a good ranking and consistent quality content going up, you’re on the right track. With the multifold benefits, the growth of your business is certain.
