How To Convert Website Traffic Into Customers Using Content

A cleverly designed website has become a necessity for most businesses and startups these days. They put in tons of marketing ideas, SEO strategies, social media marketing, and what not to flock people to the website. But what happens next? 

Smart CTAs and nudges can help in guiding the sales curve upwards. But, how exactly can you influence the visitors of your website to become your customers?  Website content writing is perhaps one of the best answers to this question. 

Many brands and even smaller businesses have recognized the strength of carefully written content. They’ve learned to leverage it to their advantage. So, to stay at par, it’s time that you consider investing in the same. 

Following are 7 tips to generate leads for your business by converting website traffic into customers

1. Select Topics Which Interests Your Audience

Let’s say you’re a brand dealing in roasted coffee beans. Would you share blog posts on knitting to drive more traffic? Of course, not. Relation between your content & brand is extremely crucial to establish proper domain authority. You’ll have to pick topics aligned with the interest of your target audience. 

In this case, it would make sense to write about types of coffee beans, the roasting process, etc. Don’t forget to add some facts (preferably in your favor) to sound more compelling. At the end of the day, the beautifully executed web content writing is what tugs at the heartstrings. 

2. Be Creative With Your Headlines To Grab Attention

Who would like to read a book with no pictures or segregation of chapters? Not many! The use of appropriate and catchy headlines is always appreciated. This is because they segregate the text and build up a flow for the content. But more importantly, they are attention-grabbing. 

The average attention span of human beings is merely 8 seconds. Therefore, to keep your audience engaged, you’ll have to ensure that your content is top-notch. For this, you can outsource content if you don’t want to write it all by yourself. 

3. Highlight Your Core Value Proposition

Each brand has a certain voice or way of communicating. Brand voice depends mainly on the target customer group. But, how can you ensure that you’re delivering it right? A brilliant way to do so is to put your value proposition on the table.

The value proposition is nothing but the reason(s) why potential customer should invest their money in your offerings. To make the intent clear, you’ll have to be genuine and raw to some extent. This is because by doing so, you’ll communicate better with your target customers owing to the authenticity. 

4. Converse With Your Readers

Humans are social animals thriving on human interactions. So for them to connect better with what you’re offering, you ought to make them comfortable. This is the reason why content with a conversational tone is more desirable. 

Make your content friendly and encouraging to sound genuine. It helps establish a personal connection, makes the reader feel valued, and strikes the right chord. 

5. Write Compelling Call-To-Actions

Call to action CTA is a part of Nudge Marketing. It is a process of communicating the intended marketing message to the customer while expecting the desired action. In simple words, it creates an urgency in decision-making for the potential customer while promoting the product or service subtly.

For example, “Limited Stocks! Buy Now”; here ‘buy now’  is a CTA. Strategically planted CTAs can guide the website visitors on the journey to become a customer. This way, the conversion rate of traffic to customers goes up. 

However, these mighty CTAs can sometimes be tricky to use correctly. Therefore, hiring the best ghostwriting services skilled enough to do this for you becomes the right and smarter way forward.

6. Create Content For Your Sales Funnel

Sales funnel might come out as an intimidating term. But it’s rather simple! It refers to the potential customer’s path to make a purchase. The sales funnel has seven stages, the first one being ‘awareness’. This stage accounts for the visitors of your website. 

Once they are aware of your products or services, it’s time to lead them forward. This calls for highly specific and action-oriented content that urges potential customers to make a purchase. In addition, it has to be captivating enough to make them take the route down the various sales funnel stages.

Moreover, the mindset of any potential customer is different at each stage. Therefore, create content unique to each step. If possible, keep it in the story-telling style to ensure that they reach the last stage. 

Genuine and fluff-free content can cast the right spell. This is also an underrated strategy method to increase the website traffic conversion rate. 

7. Build Landing Pages That Will Rank

A landing page is an individual web page different from the home page or “about section”. These are generally dedicated to products or services offered. 

The content on the landing page is very specific and meant to convert the reader into a customer. So, you’d want to ensure that more and more people can find them easily. 

For your landing pages to be visible on the web, you’ll have to work on their ranking. It requires a rigorous search for the right keywords and SEO copywriting. 

Top-ranking keywords can boost your website’s ranking tremendously with the skillful inclusion of them in the content. Working with freelance writers or a content writing service agency with relevant experience can help your landing pages appear in the top organic results. 


Your website may act as a powerful sales magnet, be it a global brand or a small business. However, to compel the visitors to spend some dimes, you need content that converts. This is the reason why a lot of smart business people invest in content writing services. After all, no one wants to be left behind in the content game.