How to Write Website Content That Gets Traffic in 2023

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You have an amazing blog. Quality content, in-depth researched posts, a clear target audience, even a catchy title. Yet there are hardly 200 views per month on your site. 

Being ranked first on Google’s SERPs seems like an impossible dream. But, thanks to SEO for website content, it is achievable. With proper SEO strategies, your site can go from 200 views a month to 20,000. 

Want to know how to work the magic wand, increase the site views, and decrease bounce rates? Here is the groundbreaking five-point SEO checklist for writing your website content in 2022. 

1. Use Relevant Keywords With Ranking Potential 

Keywords are the phrases a user types into the search bar. Doesn’t seem like a big deal, right? However, these mere words have the potential to disrupt your page rankings and bring you to the first or the last place.

Using relevant keywords with ranking potential helps Google understand your content. The key here is to know what your target audience is searching for. This includes finding the right keyword and matching the search intent.

Tools such as Ubersuggest help conduct proper and extensive keyword research. You can include these keywords in your title tags, URL, web copy, etc. But ensure you use them naturally and avoid keyword stuffing (which can be a major turn-off).

2. Make Sure To Have High Readability  

Ever read an annoyingly long sentence that transitioned into a paragraph? One of the major reasons why you might have high bounce rates. 

The user experience decreases rapidly if your content is boring or way too technical and incomprehensible. Even your sentence structures and heavy use of passive voice might leave your readers desperate for an exit from the page.

This calls for delivering error-free, grammatically correct content. Find out the readability target for similar content (your competitors’) and use online tools like WebFX to achieve the goal. 

Keep your sentences short and crisp. And most importantly, avoid beating around the bush. Use simple language in place of fancy words that require dictionary references. It is always better to explain the technical terms in a layman-friendly way.

3. Avoid Duplicate Content 

It is not wrong to take inspiration from someone’s work. But, replicating the exact information does not add value to the site either. 

Conduct thorough research and improvise the existing one. Refer to the top results on the first page of Google to blend information in a righteous way. Add your unique touch to create original content and convey it in a way that adds value. 

Some of the tools you can use to check plagiarism are Copyscape, Grammarly, etc.

You can also use the art of interlinking to include factual information, studies, statistics, etc., without plagiarising. This is an example of improving your website content and making it SEO-friendly with the help of interlinking. 

4. Use Heading Tags Appropriately 

Including keywords in header tags is a common SEO practice. The content in a header tag is prioritised over the entire website content. Therefore, using the keywords in these tags is an ideal SEO strategy. But that’s not the only way to leverage heading tags.

Heading tags are like a guide to the readers. Adding them correctly makes your content skimmable, thus increasing the readability. Long story short, it adds structure to your website content.

There’s a set hierarchy to the heading tags. For example, H1 is the title tag, often used to describe the title of the webpage. It is followed by H2, H3, H4, H5, and H6, which can be used for headings and subheadings. 

This method of organising the content breaks the larger chunks of information into in-depth categories. It helps the readers browse the page with ease and makes the content presentable and easy on the eyes. 

5. Add Alt Tags To All Images 

Your website content is visually appealing, but are your images SEO-friendly? Unfortunately, Google can’t read images and find their relevance. And that’s why image Alt tags become the deciding factor on how the site is indexed and ranked when Googlebot inspects the page. 

The objective of an Alt tag is to provide the search engine with the context of what is being displayed in the image. In simple terms, it communicates the purpose of the image with regard to the content of the webpage. In case the image fails to load, the Alt tag is displayed in its place. 

Moreover, the image Alt tag helps visually impaired users understand the image without difficulty using screen readers.  


Ranking your website on Google is a long-term process. It requires a highly organised and consistent SEO and content strategy. The key to driving more traffic towards your website is targeting your reader and leveraging SEO for website content. 

Provide information that’s reliable, 100% unique, and well-structured. Use relevant keywords to align your content as per the search queries. Focus on the readability of your website; stick to simple yet engaging language. 

Finally, support your images with Alt tags and check off this 5-point SEO checklist for writing website content!