5 Ways How You Can Improve Your Website Content

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First impressions are everything. You don’t want to lose a potential customer because your website wasn’t attractive enough.

It’s not just about the visuals you choose. Or the template you build your website on. But words that connect to your readers, engage them to navigate your website and explore it. Words that sell.

Think of it this way- improving website content is as crucial as your brand’s offerings. It’s one of the initial steps you must take to build a solid audience before putting your offering out there.

Your website should come out reliable and worthy of your customers’ crucial time. Thus, it becomes important to devote time and effort to reformatting page content.

Improving website content includes content quality and presentation. Given below are some tips for enhancing both. 

1. Use Subheadings

Planning out content presentation helps your website stand out from the crowd. Headings and subheadings act as the backbone of your content. They give proper structure to the information you present.

Divide your content with the help of headings and subheadings. This makes the content in the website layout easy to navigate. Finalise headings that are short, crisp and logical. They should be relevant to the main topic. 

Image the table of contents section. That’s all your headings and subheadings put together. It’s better to draft this section before writing. This helps make the intent of your title clearer and adds a flow to your content.

Use catchy punchlines to attract the reader’s attention. Support them by longer subheadings, but it should not be more than 10 words. Add a compelling CTA, and most of your website sections are ready to shine.

2. Present The Content As Smaller Pieces

Website content is a lot different from blog writing. Your blogs can be lengthy, even like guides. But your website content should be as crisp as possible.

Website readability is also an important factor to consider. It refers to the ease with which the visitors can read and understand the content.

Most readers don’t want to invest time interpreting flowery or technical words. Instead, they want information in the simplest possible form. Thus, breaking down content into smaller pieces is necessary for improving website content.

Here are some pointers to present content in a readable manner:

  1. Use two-liners instead of lengthy paragraphs.
  2. Keep sentences as short as possible.
  3. When writing paragraphs, add a new line after every 3-4 lines.

3. Use Images, But Wisely

Planning a website with the right aesthetics and themes is crucial. This catches visitors’ attention and helps convert leads into customers.

Adding professionally-clicked photos help better your website’s appearance. Improving website content includes optimising images for desktop and mobile users. Therefore, pick the right image size without compromising the quality.

An SEO optimised image improves website ranking on a huge level as well. It speeds up page loading and prevents images from failing to load. It increases user engagement and page rankings as a result.

Add images that are relevant to your content. They must help enrich the user experience. Use descriptive file names and not numbers. Finally, add Alt text to explain your image to Google. Good alt texts allow search engines to understand your information better. Thus, it helps your website in ranking higher. 

4. Use A Conversational Tone And Avoid Jargons

A conversational tone sets the base for better user engagement. Addressing the readers makes them feel comfortable. And it helps them connect with your offerings as well.

Raise questions in your headings for improving website content. Make the readers curious and focus on their problems. This helps create the need for your product or service.

Removing vague terminologies and jargon further enhances the user experience. Your content should be professional yet conversational and understandable in language.

Stick to an active voice as much as possible. Use second-person narration to make the content interactive. Write short sentences and avoid using complex or outdated language.

5. Use Pointers To Improve Reading Experience

Most users can digest only 20% of the content on the website. Goes without saying that this is a very low percentage.

You don’t have to replace every sentence with a pointer. But using pointers increases the discoverability of the information. Use bullets or numbered lists to present your thoughts efficiently.

When your content matches readers’ intent, they are more likely to make a purchase and convert. Pointers help ensure your website content is reader-friendly.


A website worth remembering should be your primary goal. Creating brand awareness will be a piece of cake once your aim is in place. 

Improving website content includes creating content that focuses more on the customers’ needs. Readers look for web pages that provide solutions. They do not prefer reading long paragraphs; save books.

Have a look at our blog writing service page to observe how we went about applying these tips.

Whether you’re rebuilding your website content or creating it for the first time, keep these tips in mind. Ensure even your written content has attractive visuals and that means structure and presentation. Your website content is all set to leave a solid first impression.