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One of the greatest struggles as a blogger is conquering writers’ block. The added pressure of consistency and reader engagement does not help the feeling of being stuck.
In those moments, take a breath and relax. Stress only deviates your mind from content creation. And your online presence relies on your unique ways for consistent creative content.
So how do you write blog posts that attract readers?
Interesting blog writing topics are a product of effective market research and content strategy. It is about balancing your preferred topics and the readers’ interests. As business bloggers, categorising your content focus for enhancing ROI is important.
Here’s a set of tactics to help you never run out of blog topics and stay in the positive spectrum of your demanding editorial calendar.
1. Stay Up-To-Date With Industry News
As a blogger, it’s crucial to always stay updated on the latest industry trends and insights. Trends are a great tool for getting inspiration for new topic ideas.
You can explore the trending news that blend with your brand image. There are numerous ways to discover them. From subscribing to your industry-specific news websites to Q&A platforms like Quora, Reddit, etc.
Social engagement is a piece of cake when you understand your audience. Browse through the news with SEO optimised keywords.
Find a story that sparks your interest, and feature it in your blog articles. Make sure to write in a way that resonates with your readers.
Emphasising a key takeaway like a valuable lesson or explanation adds the cherry on top.
2. Repurpose Existing Content
Finding ways for repurposing evergreen content is a must. It can be blog ideas that remain relevant through the tides of time. Or you may take inspiration from one of your own previously produced works.
Found a key update on a previous blog? Rewrite it and publish!
Content with relevancy round the clock can be tweaked and reposted to entice readers. This content strategy presents a magnetic combination of optimised outlook and familiarity in the blog.
Seasonal topics are also great ways to strike specific chords. For example, blogging for businesses may include content like festival-oriented articles, memorial days, etc. These can prove as effective as promotion for services and offers that generate increased sales.
3. Use Different Formats Of Blog Writing
It is often perceived that blogs are traditionally text-oriented. And this presents a silver lining to your cause. Express your creativity and unique brand voice! A different format is a fresh take that distinguishes you from others.
Experimenting with formats can help you find the one that suits you best and garners readers. Blog ideas can be presented in the form of cartoons, graphical information, or dialogues.
You can incorporate this with the previous idea of repurposing, and visualise your previous blog into listicles, how-to guides, interviews, and more.
4. Add A New Approach To Someone Else’s Content
Creative analysis of your competitors paves the way for discovering trending content. This helps in informed decisions about the kind of content you wish to create. In turn, leading to your unique blog writing topics.
When ideas seem scant, scanning through your industry-related blogs works. Take inspiration from someone else’s idea, and offer a different perspective. You can put your own stance on grey-area topics. Bloggers often collaborate on debatable topics to cover varied perceptions.
5. Merge Irrelevant Concepts And Make It Relevant
Combined relevance is the blogging strategy of bringing two seemingly unrelated topics and cleverly relating them. For instance, you could create blog writing topics like “Why We Love Sunday Morning Cartoons: Marketing and Media.”
Sunday morning cartoons and marketing don’t seem to correlate. But connecting the two, you can portray the importance of media in market dynamics. These are techniques to leverage the magic of combined relevance. Plus, the intriguing title entices your readers further.
6. Think Of Simple Topics From The Layman’s Perspective
Choosing blog writing topics requires knowledge of the audience language. Ingenious blogs don’t need to be complicated to succeed. Instead of obsessing over finding the diamond-in-stone topic, think basic.
You must articulate the solutions in your blog posts, keeping in mind your readers. They are your priority.
Blog articles intended for guidance are not just a means to show off expertise. It is to help readers use that expertise and make their lives easier. As experts, it might be difficult for bloggers to put things into layman perspective.
But it is important to remember that your blog caters to people with different levels of knowledge. Thus, the language must be all-encompassing.
7. Go In-depth Into Broader Topics
Social engagement gives you an idea about the topics that resonate with your readers. This gives you the opportunity to go deeper into them. Venturing into broader topics is the gateway to content. Focusing on the subtopics keeps your readers coming for more.
Keep a stash of SEO optimised keywords and utilise them in the blogs. This increases your search engine ranking. Thus, enhancing your blog’s credibility and providing substantial information on the topic.
Blogging and content writing is a game of strategies. Implementing them effectively is the real deal. The beauty of blogging lies in its limitless writing possibilities. Inspiration for blog writing topics exists everywhere. You just need an open mind and know how to write blogs.